Sercan started working in filming industry in mid-'90s as an assistant director. Between 1996-2003 worked in tv series and feature films as assistant director. Then he moved to commercial filming. Between 2003 and 2013 worked as first A.D. with Turkish and foreign commercial directors all over the world. He started directing commercials in 2013. He shot commercials to global companies including Coca-Cola, Unilever, Samsung, Tesco and local companies like Anadolujet, Maximum card, Aras Cargo, Ministry of social security and labor, Aygaz and many more. The Coca-Cola Summer tvc (2014) broadcasted over 22 countries for 3 years.